At TruSponse, our content marketing efforts center around a clear call to action (CTA) strategy. What does that really mean? Notice in the sample below that each of the 10 points has a "FIND OUT MORE..." link  below it. This is merely the first of a two-step CTA.

Step one of the CTA requires the site visitor to engage and click the link for more detail. This keeps them on the site longer, increasing site visit duration and reducing bounce rate (find out more about the importance of each here). As for step 2, the link not only takes them deeper into your site but also takes them to a page that contains another CTA to do something like call your business or schedule a meeting or call. Think of it like step one is the bait and step 2 is the hook.

With this approach, the CTA creates leads out of your website visitors. The blog content simply provides the value that establishes your expertise in your field, boosts your credibility, and builds trust. Any CTA without any of these is not really an effective CTA.

So click on the links below to see how it all works and if your current content marketing strategy isn't effectively creating leads out of your website visitors, call us today!



Top 10 Things Every Homeowner Should Know about Plumbing

How to check for leaks: Regularly inspect all visible pipes for leaks, drips, and puddles. Repairing small leaks can save you money on your water bill and prevent larger issues down the line.

FIND OUT MORE ABOUT CHECKING FOR LEAKS

How to use a drain strainer: Place a drain strainer in all of your sinks and tubs to prevent hair, soap scum, and other debris from clogging your drains.

FIND OUT MORE ABOUT HOW TO USE A STRAINER

How to keep your drains clean: To keep your drains flowing smoothly, pour a cup of baking soda down the drain, followed by a cup of vinegar. Let the mixture sit for 10-15 minutes, then flush with hot water.

FIND OUT MORE ABOUT KEEPING YOUR DRAINS CLEAN

How to check your water heater: Check your water heater once a year for signs of corrosion or leaks. Consider flushing it to remove sediment buildup.

FIND OUT MORE ABOUT HOW TO CHECK YOUR WATER HEATER

How to fix running toilets: If your toilet is running constantly, it could be wasting a lot of water. Check the flapper valve and replace it if it's damaged or worn.

FIND OUT MORE ABOUT HOW TO FIX RUNNING TOILETS

How to use a plunger: Keep a plunger on hand for minor clogs in your sinks, toilets, and tubs. Make sure to use the correct plunger for each type of fixture.

FIND OUT MORE ABOUT HOW TO USE A PLUNGER

How to insulate your pipes: Insulating your pipes can prevent them from freezing and bursting during cold weather. Use pipe insulation sleeves or foam pipe wrap.

FIND OUT MORE ABOUT INSULATING YOUR PIPES

Know how to shut off your water: In case of a plumbing emergency, it's important to know how to shut off your water supply. Locate the main shut-off valve and make sure it's functioning properly.

FIND OUT MORE ABOUT SHUTTING OFF YOUR WATER

Don't pour grease down the drain: Pouring grease down the drain can lead to clogs and damage your pipes. Instead, let grease cool and solidify, then dispose of it in the trash.

FIND OUT MORE ABOUT WHY YOU SHOULD NOT POUR GREASE DOWN THE DRAIN

Call a professional for major repairs: If you're unsure how to fix a plumbing issue or if it's a major repair, it's best to call a professional plumber. Attempting major repairs on your own can lead to costly mistakes and potentially dangerous situations.

GET IN TOUCH WITH US FOR PROFESSIONAL HELP!